Today we are talking about what a property management companyshould do when it markets your home to prospective renters. You want to always make sure your property management company markets online. Online marketing is the best way to find tenants as quickly as possible. Make sure they use sites such as MLS, Rentals.com, Rental Homes Plus and local sites like Orlandosentinal.com and Orlandoweekly.com.
Marketing also includes taking advantage of the business and industry in the area. You want to work with a property manager who teams up with large employers in local neighborhoods. This ensures your home will be available to a well qualified tenant who has a good job and can be reliable when it comes to paying the rent on time every month.
Your property management company should make it easy for potential tenants to apply. At Warner Quinlan, we do something unique and we allow tenants to apply for homes online. Not all companies do that, but we find it’s convenient for the tenant and it also helps us. Once the application is received, we can conduct a full background check, which is an essential part of your tenant screening process. When you have an online application, tenants can complete the form right at the property. They can also pay the application fee online. We like tenants to be able to pay online for everything from a security deposit to an application fee. There are locations all across the country that take payments and some of those locations, like Walmart, are open 24 hours a day.
When you are comparing property management companies and trying to decide which one to choose, take a good look at how they market your property. You want to make sure they have all the available technology in place and you want to check and see if the best rental sites are being used as resources. Find out if your property will be advertised on popular and well-used sites. Ask your property manager how they make it easy for tenants to apply.
If you have any questions about marketing your property and using technology to find great tenants, please contact us at Warner Quinlan. We’d be happy to tell you more about what we do.
