We get asked often about rental market trends in Central Florida and across the U.S. Currently, we’re seeing landlords increasingly offering incentives like free rent and gift cards to attract tenants. This is driven by a surge in new apartment supply outpacing demand, slowing rent growth, and increased competition to fill vacancies. Bottom line: landlord incentives are a key trend for 2026, though it depends on your specific location.
We’d love to break this down for you. Contact TrustHome Properties at 407-544-0827 for a rental analysis and marketing plan. We are your Trusted Advisor!
