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Orlando Rental Property Marketing and Advertising

A successful investment experience begins with a well-maintained, occupied rental property that’s home to great tenants who are following the lease, paying rent, and taking care of the home. Before you can find and place those tenants, you need an effective marketing plan.

Marketing is much more than throwing together an online ad and hoping for the best. It requires an understanding of what Orlando tenants are looking for and how the online advertising world works. You have to know your neighborhood and the average rental values. 

At TrustHome Properties, when we work with you to lease and manage your Orlando rental property, you can expect a strategic marketing plan that reduces vacancy, targets the most highly qualified tenants, and brings in the maximum amount of rental income.

Preparing Your Orlando Rental Home Reduces Vacancy

Before we list any ads or schedule any showings, we make sure your property is ready to grab the attention of potential tenants. Our first step in the marketing process is to visit your property and conduct a complete inspection. We want to know the strengths, advantages, and benefits of your home. We want to communicate to prospective tenants what makes it special. 

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While we’re there, we’ll do a 360-degree virtual tour and take some professional marketing photos. Once it’s ready for the rental market, we’ll settle on a price that’s both competitive and profitable for you. Pricing your home too low only leaves money on the table and makes it hard for you to reach market levels during renewals and turnovers. Pricing your home too high results in longer vacancy periods and attention from unqualified tenants who are willing to pay anything.

We know the Orlando market, and we know how to price your home. We know how to prepare it and what renters are looking for when they’re scrolling through endless lists of online advertisements.

Renting homes throughout Orlando, including Medical City, Lake Nona, and the UCF area.

Online Advertising & Professional Yard Signs Reach More Tenants

Once your Orlando rental home is ready for the market, we begin an aggressive and strategic online advertising program. It includes sharing your listing on our own website, which gets a lot of traffic from highly qualified tenants and real estate partners. It also includes posting your available property on all the most popular rental websites. 

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Those listings are syndicated to platforms with a large amount of tenant traffic, including:

  • Zillow
  • Trulia
  • Zumper
  • Hotpads
  • Apartments.com

We also post your home on the Multiple Listing Service (MLS), where real estate agents are always looking for high quality rental homes in Orlando for their clients. 

While most of our marketing process is online and easy to automate thanks to our innovative technology, we recognize the value of a well-placed and professional yard sign. People walking or driving through the neighborhood might be looking for a new home – or they know someone who is.

Timely Showings and Responsive Communication Leads to Leasing

Your home isn’t going to rent when phone calls and messages from prospective tenants are left unanswered. Our leasing team is responsive and accessible. We talk to tenants and we schedule showings.

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  • Tenants may see homes at times that are convenient to them.

  • We keep your rental property safe and secure while it’s vacant.

  • We answer questions and provide additional information to tenants before, during, and after showings.

  • We pre-screen before scheduling a showing, asking about move-in dates, reasons for moving, and income.

Did you know there’s a guarantee? We are so sure we can find the perfect tenant in a reasonable time that we allow you to walk away before we place a tenant, with no obligation.

Areas We Serve in Central Florida

We manage real estate all over Orlando, Lake Nona, Davenport, Oviedo, Kissimmee, and Winter Park.

TrustHome Properties is the undisputed property management leader in Central Florida. We have a keen understanding of the local market, including experience with nuanced neighborhoods like Medical City and the regions surrounding UCF. We bring industry-wide resources and best practices to our local properties, providing investors with the most innovative property management solutions.

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